Ikea: Radical Product Designs for Futuristic Customers




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INTRODUCTION

On November 18, 2015, Ikea, the world’s largest furniture retailer, opened ‘Space10’ lab, to bring out sustainable product designs for urban customers. Space10 lab, a state-of-the-art external innovation lab-cum-exhibition venue in Copenhagen, Sweden, was to play a crucial role in designing products for the urban dwellers of the future. The lab was an innovation hub where Ikea’s product development, design, and marketing teams worked on a single platform to develop prototypes and exhibit them as well..

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